Rove

Overview

Rove is building an AI-powered trust and booking layer where creator recommendations become bookable services. Starting in beauty, the platform helps consumers discover providers through trusted creators, while giving creators a new monetization channel tied to real transactions.

Challenge

Service discovery remains fragmented, opaque, and highly dependent on word-of-mouth. Consumers struggle to identify who is right for them, creators have limited ways to monetize service recommendations, and providers lack efficient, trust-driven distribution.

Solution

Rove combines creator curation, marketplace infrastructure, and an emerging AI layer to make service discovery more personalized and actionable. Users can explore creator storefronts, receive intelligent recommendations, and book directly through a trusted recommendation graph.

My Role

Founder & CEO
Product strategy, marketplace design, GTM, early supply acquisition, and platform vision.

Focus Areas

• Creator-led service discovery

• AI-powered personalization

• Marketplace liquidity design

• Booking and payments infrastructure

• Trust and recommendation data layer

Vision

Begin with beauty, expand into a broader operating system for discovering and transacting in trusted services.