I spent the early part of my career inside high-velocity environments, studying how people make decisions, how markets move, and how technology reshapes behavior.

Most recently, I helped scale the GTM engine at Whatnot, where I learned what happens when you pair deep trust with modern infrastructure — and what becomes possible when you close the gap between the two.

Today, I’m building Rove Systems, the financial and operational backbone for rural commerce, starting with livestock markets. I spend a lot of time in sale barns across Texas — observing the invisible mechanics that keep trust-based economies running. Those hours have shaped my belief that the next decade of innovation will come from the places people overlook.